
GEN NUDE® Liquid Mineral Eyeshadow
What It Is:
A weightless liquid mineral eyeshadow that delivers smooth, luminous color that keeps up with your day and doesn't crease.
What It Does:
Powered by mineral pigments, this foolproof liquid-to-cream formula delivers high impact color** that won't fade, crease, smudge or transfer*. It blends easily with a brush or fingertip for effortless, one-swipe coverage—no fallout, no fuss.
Why You'll Love It:
- Instant high‑impact color powered by mineral pigments & mica for effortless glide and weightless wear**
- Smooth texture delivers comfortable application that stays put without smudging or fallout**
- All-day wear that is fade-, crease-, smudge- & transfer-proof
- Waterproof
Clinical:*
- Clinically proven all‑day wear that is fade-, crease-, smudge-, transfer-proof*
Consumer Tested:**
- 96% said it glides on smoothly and is easy to apply***
- 96% agreed it felt weightless***
- 90% said it delivers instant, high‑impact color
- 90% said it did not smudge throughout 8 hours of wear
- 84% agreed it felt comfortable throughout 8 hours of wear
- 84% said it stays in place with no fallout throughout 8 hours of wear
- 78% said it was not patchy after 8 hours of wear
*Based on an independent clinical study
**Based on an independent consumer study
***Immediately after application
Original: $25.00
-65%$25.00
$8.75Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
What It Is:
A weightless liquid mineral eyeshadow that delivers smooth, luminous color that keeps up with your day and doesn't crease.
What It Does:
Powered by mineral pigments, this foolproof liquid-to-cream formula delivers high impact color** that won't fade, crease, smudge or transfer*. It blends easily with a brush or fingertip for effortless, one-swipe coverage—no fallout, no fuss.
Why You'll Love It:
- Instant high‑impact color powered by mineral pigments & mica for effortless glide and weightless wear**
- Smooth texture delivers comfortable application that stays put without smudging or fallout**
- All-day wear that is fade-, crease-, smudge- & transfer-proof
- Waterproof
Clinical:*
- Clinically proven all‑day wear that is fade-, crease-, smudge-, transfer-proof*
Consumer Tested:**
- 96% said it glides on smoothly and is easy to apply***
- 96% agreed it felt weightless***
- 90% said it delivers instant, high‑impact color
- 90% said it did not smudge throughout 8 hours of wear
- 84% agreed it felt comfortable throughout 8 hours of wear
- 84% said it stays in place with no fallout throughout 8 hours of wear
- 78% said it was not patchy after 8 hours of wear
*Based on an independent clinical study
**Based on an independent consumer study
***Immediately after application





















